Laying out numbers to your target audience that your product or service is the best may not convert them into customers. Your claims won’t get the attention it deserves if you fail to integrate it into a convincing story. Data driven storytelling elicits an emotional...

Many big and small businesses are using data to gain a competitive advantage in their chosen niches. Entrepreneurs like you can use data driven strategies to grow your business and possibly lead your niche. Extracting the right data, analyzing, and interpreting it has...

Your target customers will go through stages as they move through the buyer’s journey. One of the most important stages is when they’re about to decide whether to choose your brand or one of your competitors. You can’t expect them to choose you if you fail to...

Google’s algorithms for determining the quality of pages and their ranking have changed over time. However, one constant factor remains the same, which is content. The quality of the content you publish not only boosts your search results ranking, but also builds your...

The way your team closes a sale can make or break your small business. Your ability to convince a potential business partner or customer has either a positive or negative effect on your profit. The better you close, the higher your profit will be. However, it’s...

The needs of your customers vary; some might need just a little more convincing before they buy your product or pay for your service, while others are only looking for information about your brand. A generic approach may get you some paying customers. However, this...

The experience of your customers can negatively or positively affect your small business. Their experience browsing your website, going through the check out process, interacting with sales personnel and customer support, and your response to their questions and...