Are you worried about your small business’ sales figures? You might not be hitting your targets, which results in lower profits and fewer resources to invest in your growing company. In such cases, you might have to review your strategies and change them completely. You don’t have to spend a lot of money to get back on track. Some changes in your online store and marketing strategy can direct your sales to an upward trajectory.
These are proven strategies that increase sales online.
Identify a Unique Selling Proposition
One of the factors that drive small business success is their ability to differentiate themselves from their competitors. You can achieve this by determining a unique selling proposition. What makes your product or service stand out? Once you have an answer to this question, you’ll have plenty of opportunities to convert website visitors. It also makes it easier to create marketing campaigns because your unique selling proposition will be your guideline when making taglines, creating written and multimedia content, and when sending emails.
Choose the Right Platform
The platform you choose will be a determining factor in the success of your small business. You have the option to create your own website, use social media, or combine both to reach your target market. Having your own site provides you with more options and tools to convert visitors. Once you build the authority of your website, it will be easier for potential customers to find you. Social media platforms such as Facebook, Instagram, TikTok, and others are useful sites that connect you with your audience. You can include links to specific pages on your website from social media to increase traffic.
Learn more about Your Target Market
Understand your target audience to know the kind of products they want. Once you have insights about your customers, you can create a product that satisfies a need or want and increase sales online. Learn more about your customers by collecting their data through surveys or the analytics of your social media accounts and website. Ask them if they’re willing to share this information with you.
Simplify the Checkout Process
Sometimes a simple improvement goes a long way; one such thing you can do is to simplify the checkout process. Make the calls-to-action obvious and easy to find on a page. The links on a product page should redirect to the next step in a seamless manner. Provide customers with multiple payment options so that they can pay any way they want. Recommend complementary products that a customer may need. Bundle related products to increase your sales and move items faster.
Improve Customer Experience
A customer’s experience can either boost your reputation or worsen it. Work on delivering first-rate service to customers regardless of where they are on the buyer’s journey. Respond to questions promptly whether they send you a message on any of your social media accounts or through email. Provide complete contact details on your website and social media accounts. This makes it easy for your customers to contact you whenever they have questions, feedback, or complaints.
Make Your Website Responsive
A responsive website delivers plenty of benefits for small businesses. Some of the advantages of a responsive site include user-friendliness for all devices, improves customer experience, loads pages faster, reduces bounce rate, and Google prioritizes these types of websites. All these contribute to the success of your online business.
Use Email Marketing
This type of marketing is still a viable addition to other strategies you’re already implementing. Include a landing page that asks for subscriptions on your website. This allows you to send newsletters, product promotions, latest offers, blog posts about relevant topics, and others. Email marketing allows you to connect with your audience. Expand your maligning list by incentivizing subscriptions. Offer promo codes, special discounts, exclusive access, and product bundles for first-time subscribers.
Share on Social Media
Leverage social media to not just improve brand awareness but get more customers. Join multiple groups on Facebook or LinkedIn whichever is relevant to your small business. Share your latest products or blog posts to attract the attention of potential customers in the groups you joined. Post frequently on your accounts and use catchy taglines, showcase the best features of your products, or write copy that is concise and includes your value proposition. Always include a definite call-to-action that directs a user to a specific product page to increase the chances of conversion.
Include Reviews on Product Pages
One way to increase sales online is to include customer reviews on the pages of your products. This provides a visitor with additional information from actual users of a product. This enables them to make an informed decision before they buy. Reading reviews from other customers sets their expectations and provides them with an idea if your product is good value compared to your competitors.
Use Quality Photos or Videos
Simply describing your products won’t do. Potential customers need to visualize how your product can address their pain points or wants. Use high quality images or videos on your pages. This provides a clear look at how it works and looks to a visitor. If you don’t have an in-house photographer, consider hiring one to get the best quality photos or videos for your website. When a visitor sees product photos or videos, the chances of them buying it increase.
Link Your Store with Your Accounts
Search engines may display your online store in the first, second, or third page depending on several factors. Improve brand visibility by including the link of your site on your social media pages and blog posts. Write copy that entices a viewer to click the link to your store whether it’s on Facebook, TikTok, or Instagram.
Publish Relevant Content
It’s not just about making a sales pitch, it’s also about publishing content that resonates with your audience. Becoming an authority on a certain topic provides you with influence over your target market. They’re likely to believe an expert that backs up their claims with data and details. Write and produce various types of content such as long blog posts, short and long videos, images, infographics, and others.
These best practices provide your sales efforts with a boost. You need a combination of sales pitching and content expertise to get the results you want. If you need help with bookkeeping because of a surge in sales, we at Robookkeeper can assist you. We offer affordable outsourced bookkeeping services for entrepreneurs.