Initial high sales figures may seem like your product is a success. However, the numbers that come weeks or months after initial sales are more important. The quality of your products may have deteriorated because of hastened release and sub-standard product quality control. You might see your sales numbers over the weeks and months decrease because of this. There’s also a chance you might lose repeat customers to your competitors. Instead of a promising future because of initial high sales, your small business might lose customers because of poor quality.

Here are the reasons why product quality control is important to your small business.

Higher Return on Investment

Good quality products result in a higher return on investment. Your team won’t have to deal with constant redesigns and fixes because of stringent measures to prevent them in the first place. Your small business will spend less on service and manufacturing costs. Your customers will buy more products from you because they know you provide quality. This boosts your revenue and allows you to offset higher costs incurred because of product quality control.

Fewer Returns and Negative Feedback

Customers appreciate quality and will reward it with repeat purchases and positive feedback. The positive reviews you get will improve brand perception. The positive buzz surrounding your products allows you to reach a wider audience and convert at a higher rate. Customers won’t return your products because of poor quality. Plenty of returned products and negative reviews are costly. You’ll spend more on improvements and controlling the negative backlash.

Build Trust

Selling your customers quality products builds trust between you and them. Consider the revenue you generate from your customers as an investment. An investment that shows you’ve done a good job in addressing a need or want. Reward this trust and investment by constantly finding ways to improve quality. Your customers will then keep purchasing products from you. This shared trust provides you with the freedom to raise prices to boost your profit. However, when you do raise prices, be consistent in the level of quality you provide.

More Recommendations

Your customers will reward the quality of your products with recommendations to people they know. They trust your brand and the products you give enough to make you a top choice when asked for a suggestion or a recommendation. This word-of-mouth advertising broadens your customer base without incurring additional marketing costs. More recommendations also improve your brand’s image.

Opportunities for Growth

Quality paired with data-driven product development provides you with plenty of opportunities for growth. The extra revenue you generate from repeat purchases allows you to invest in your small business. Inject more resources in marketing, developing new and better products or services, hiring experienced and skilled staff, and maybe opening a new branch in another location. The larger customer base you gained because of quality products generates more sales for your small business as well.

These are just some of the ways product quality control has a positive effect on your small business. Always focus on quality and finding a solution to your target customer’s pain points. Doing so not only boosts profit, but also opens new opportunities for your company.

We at Robookkeeper can provide you with quality bookkeeping services for small business owners. We can assist you and update your accounting books regularly.