Your website can improve your customers’ perception of your brand and create a positive experience for them. However, if they have a difficult time navigating your website’s pages, they are likely to browse elsewhere and purchase from one of your competitors. It’s important to improve your user interface to boost your conversion rate.

How do you improve your user interface?

Maximize White Space

White space is an essential part of a page. It accentuates elements you want users to see whenever they browse your pages. It makes it easier for visitors to read the title and article on a page. It also makes a visitor feel that the pages of your site are open. However, too much open space is also detrimental to user experience. Find the right mix of white space and content elements to improve your user interface.

Let the Pages Flow

The easier it is for a user to find what they want, the likelier they are to make a purchase or return for more products. Let your website’s pages flow into one another, meaning that it should be effortless (or close to it) to browse through related products or services. The links should work, the calls-to-action should be clear, and the descriptions spot on. When you link to another page, make sure it is relevant and connected to the previous one. It can be related blog posts or complementary items.

Create Distinct Elements

Highlight content and page elements to improve your user interface. You want a visitor to take a specific action that is favorable to you, it can be a ‘buy now’ button or a link to a post discussing a topic relevant to a visitor. Use a different font or background color to highlight a call-to-action or a link. If you want a user to use your site’s search field, place it at the top right corner and use the distinct glass icon. You can also use white space to grab the attention of a user.

Content is Still Important

Content reigns supreme whenever you’re considering improving user website experience. Use a tone and language that your target audience uses. Create blog posts, videos, and graphics discussing topics that resonate with your market. Well-written articles and relevant images are effective ways to fascinate your audience and increase their engagement. A content-focused approach, use of white space, and flowing pages are a combination for success.

Simple is Elegant

Simplicity is sometimes the answer when you want to improve your user interface. Too many elements on a page, long text, unrelated images, and other types of clutter ruin a user’s experience when they browse your website. Keep it simple. This enables you to highlight the video, blog post, call-to-action, or link that you want a visitor to see.Engage and ask your visitors for feedback on how you can improve your website and their experience when browsing it. Their input can give you insights when you improve your user interface.

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