The pandemic caught everyone off guard. It has closed businesses and has led to the re-assessment of business models. However, some small businesses have managed to stay afloat or re-opened once more information about Covid has spread and more people are vaccinated. A crisis like the pandemic can happen at any moment. Owners must have policies and organizational flexibility to withstand crises and remain profitable.  


Learn how to maintain profitability during a crisis with these tips.


Focus on Customer Satisfaction

Brand loyalty is one of the factors that allow you to overcome a crisis. Focus on providing your customers with value and quality. Only consider price increases as a last resort. Keeping current customers loyal injects your small business with the funds it needs to maintain operations through difficult times. Concentrate on your customers’ experience as they move through the sales funnel. Don’t let your quality of service drop.


Reduce the Risk of Decreasing Margins

A crisis can lead to reduced profits and fewer customers. Mitigate the risk of decreasing margins by implementing strategies such as:

  • Consider diversifying your supply chain so that a disruption in one supplier has a reduced effect on your inventory.
  • Add other marketing and sales channels to reach new customers or connect with current ones.
  • Stop hiring and maintain the productivity and satisfaction of your current employees.
  • Invest in automated systems to eliminate or at least reduce redundancies in your small business.
  • Focus resources on high return on investment products, services, and touch points.


Communicate with Employees

One of the ways to maintain profitability during a crisis is regular communication with your employees. Let them know the status of the company, policies you need to implement, tasks that need prioritization, and goals to overcome the crisis your small business is currently experiencing. Communication keeps your team’s morale high. Low morale has a negative cascading effect on productivity and your organization.


Manage Cash Flow

You’ll have to make tough financial decisions to reduce costs and maintain profitability during a crisis. Review your accounting books and financial statements. Identify ways you can keep your cash flow positive. Doing so allows you to use resources effectively and keep operations going. Determine which aspects of your business are redundant and which products are the most profitable. Identifying these enable you to generate more than enough cash.


Keep Your Company Organized

A crisis can inject chaos into your office, workflows, and the routine of your employees. As an owner, you need to be your small business’ stabilizing force. Assess the crisis and determine the challenges you need to overcome in the short and long-term. After doing so, organize teams and tasks that allows you to create and implement solutions. Delineating tasks allows employees to focus on work within their area of expertise and experience.


Use Data for Scenario Planning

Gather and store data about your customers, sales, products, services, and others. Doing so enables you to plan for various scenarios in times of a crisis. This approach enables you to prepare for possible problems and identify a solution for them. A data-driven strategy also reduces risks and mistakes you might make while trying to maintain profitability during a crisis.


These are some how to maintain profitability in times of a crisis tips you can implement for your small business. You’ll never know when another pandemic or emergency might take your growing business by surprise. It’s best to prepare for possible problems to keep your company operational during such a time.


If you need assistance with updating your accounting books, we at Robookkeeper can help. We offer affordable and first-rate accounting services for small business owners. We have an experienced team of freelance bookkeepers that provide quality output. Focus on growing your business while we do your bookkeeping for you.